ASOS fashion brand

ASOS is a British online fashion and beauty retailer. The company was founded in 2000 and sells its own label clothing, footwear, and accessories, as well as a selection of other brands. ASOS stands for “As Seen On Screen” and originally focused on replicating celebrity and catwalk fashion but over the years they expanded to a wide variety of clothing and accessories. They offer a diverse range of products for men, women, and non-binary individuals, and have a strong focus on sustainability and inclusivity.

ASOS is primarily an online retailer and does not have physical shops or stores. The company operates through its website, where customers can browse and purchase clothing, footwear, and accessories from the ASOS brand, as well as from other brands. They offer worldwide shipping to over 190 countries, including United States, United Kingdom, Australia, Canada, China, France, Germany, Italy, Spain, and many others. They also have local returns center for some countries to make returns process more convenient for the customer.

ASOS (As Seen On Screen) was established in London, United Kingdom. The company was founded by Nick Robertson and Quentin Griffiths. It started out as an online retailer of celebrity and catwalk fashion, but has since expanded to include a wide range of clothing, footwear, and accessories for men, women, and non-binary individuals. ASOS has grown significantly since its founding, becoming one of the largest online fashion retailers in the world.

Distinguishing features

One of the main distinguishing features of the ASOS brand is its focus on inclusivity, diversity, and sustainability. The company offers a wide range of clothing, footwear, and accessories for men, women, and non-binary individuals, and prides itself on catering to customers of all shapes and sizes. They also have a strong commitment to sustainability, by using more sustainable materials, implementing recycling schemes and investing in renewable energy.

Another feature that sets ASOS apart is its commitment to fast fashion and trend-led fashion, they are known for their ability to quickly respond to the latest fashion trends and make them available to their customers, by regularly updating their collection with new designs, styles and brands. Additionally, they have a wide range of in-house brands that cater to different style and price points, this allows them to have control over the design, quality and price of their products.

Most famous brand lines of ASOS

ASOS has a wide range of in-house brands, that cater to different styles, price points and occasions. Some of the most popular and well-known brand lines of ASOS include:

• ASOS DESIGN: This is the main brand line of ASOS, it includes a wide range of clothing, footwear and accessories for men, women and non-binary individuals, with a focus on trend-led fashion and inclusivity.
• ASOS WHITE: This line is more focused on minimalistic and sophisticated styles, it’s characterized by its clean and simple aesthetic and quality materials.
• ASOS PREMIUM: This line features higher-end and more luxurious clothing, footwear and accessories, with a focus on quality and craftsmanship.
• ASOS BLACK: A collection of evening and occasion wear, featuring elegant and sophisticated styles.
• ASOS PETITE: This line is specifically designed for women who are shorter in height, with clothes, shoes, and accessories proportioned to fit those who are 5’3″ (160cm) and under.
• ASOS CURVE: This line caters to plus size women, with clothing and accessories designed to fit and flatter curvier figures.
• ASOS MATERNITY: This line offers comfortable and stylish clothes for pregnant women.
• ASOS MARKETPLACE: a platform where you can find a curated selection of independent and vintage fashion brands, that align with ASOS values and aesthetic.

These are just a few examples of the many brand lines that ASOS offers, ASOS regularly updates and expands their collection to adapt to the latest fashion trends and to cater to a diverse customer base.

ASOS White

ASOS WHITE is a sub-brand of ASOS that is characterized by its minimalistic and sophisticated styles. This line is focused on clean and simple designs, with a neutral color palette and high-quality materials. The collection includes clothing, footwear, and accessories for men, women, and non-binary individuals, and features a wide range of styles that are suitable for both casual and formal occasions.

ASOS WHITE clothing is designed to be timeless, versatile and easy to mix and match, so that customers can create a variety of different looks. It includes items such as tailored trousers, blazers, jumpsuits, dresses, and basic t-shirts, as well as outerwear and knitwear. The shoes and accessories are also designed to complement the clothes and to elevate the overall look.

ASOS WHITE is a great choice for those who prefer a more minimalistic and sophisticated style, and who appreciate high-quality materials and good craftsmanship. It’s also a good option for those who want to invest in timeless, versatile, and easy-to-wear pieces that they can mix and match to create a variety of different looks.

ASOS petite

ASOS Petite is a sub-brand of ASOS that is specifically designed for women who are shorter in height. The clothes, shoes, and accessories in this collection are proportioned to fit those who are 5’3″ (160cm) and under, which is considered petite size in the fashion industry. The ASOS Petite collection includes a wide range of clothing styles, from casual to formal, and includes everything from dresses, skirts, trousers, jeans, tops, and jackets, as well as shoes and accessories that are specifically designed to fit petite proportions.

This line offers the same trendy, fashion-forward styles and high-quality materials as the main ASOS brand, but with smaller measurements and shorter lengths to ensure a better fit for petite women. They also offer a range of sizes, including plus sizes and wide-fit shoes, to cater to a diverse customer base.

ASOS Ambassadors

ASOS has worked with a number of celebrities, influencers, and models as brand ambassadors over the years. These individuals are typically chosen because they align with the brand’s values and target audience, and are used to promote and market ASOS products through social media, advertising campaigns, and other marketing efforts. Some of the previous and current ambassadors of ASOS are Jourdan Dunn, Adwoa Aboah, Sabrina Carpenter, Lizzo, Maya Jama, Charli D’Amelio, among others.

Awards

ASOS has received several awards and recognition for its business practices, customer service, and commitment to sustainability.

Some examples of awards and recognition that ASOS has received include:

• The company was named as one of the World’s Most Innovative Companies by Fast Company in 2018.
• In 2017, ASOS was awarded the Ethical Accreditation from the Good Shopping Guide for its commitment to ethical and sustainable practices.
• The company was also named as one of the Times Top 50 Employers for Women in the UK in 2017.
• In 2016, ASOS was awarded the Drapers award for Best Online Retailer, and also in the same year, ASOS was included in the Sunday Times Top 25 Big Companies to Work for.
• ASOS was also awarded the Carbon Trust Standard for Supply Chain in 2016 and 2018, which recognizes companies that have demonstrated a commitment to reducing their carbon footprint.

These are just a few examples of the many awards and recognition that ASOS has received over the years, it’s a company that is continuously striving to improve and to make a positive impact.

ASOS and fashion weeks

ASOS does not participate in traditional fashion weeks in the sense of having physical runway shows. However, ASOS is an e-commerce fashion company, so it doesn’t have the same need to showcase its collections through physical runway shows as traditional brick and mortar brands do.

Instead, ASOS tends to focus on digital campaigns, social media and collaborations with influencers, designers and models to showcase their collection and new arrivals. They also use their website, social media, and email marketing campaigns to highlight key items, trends, and collections, and to give customers a sense of the ASOS aesthetic and brand identity.

Additionally, ASOS has also been known to participate in events and collaborations that are organized to promote sustainable and ethical fashion, such as the London Fashion Week festival in 2019, where they showcased their sustainable collections and initiatives. ASOS has been actively working to reduce its environmental impact and promote sustainable practices, so it’s likely that the company will continue to participate in such events and initiatives in the future.