Alexander McQueen fashion brand

Alexander McQueen fashion brand

27 January 2023 Off By Kristina Ant

Alexander McQueen is a luxury fashion brand founded by the late British designer Alexander McQueen. The brand is known for its edgy, avant-garde designs and intricate tailoring. Alexander McQueen collections include both women’s and men’s clothing, as well as accessories such as shoes, bags, and jewelry. The brand’s aesthetic often draws inspiration from art, nature, and historical references.

Alexander McQueen, born Lee Alexander McQueen, was a British fashion designer. He was born on March 17, 1969 in London, England, and began his career in fashion as an apprentice to tailor Anderson & Sheppard. He later worked for various other fashion houses, including Gieves & Hawkes, before launching his own label, Alexander McQueen, in 1992.

McQueen was known for his dramatic, often controversial designs, which often drew inspiration from art, nature, and historical references. He presented his collections both in London and Paris and quickly gained a reputation as one of the most talented and innovative designers of his generation. He received multiple awards throughout his career, including four British Designer of the Year awards. McQueen passed away on February 11, 2010.

Alexander McQueen operates a number of retail stores in various countries around the world. The brand has standalone stores in major cities such as London, Paris, Milan, New York, Los Angeles, Hong Kong, Tokyo, Beijing, and Sydney. Alexander McQueen also has a presence in a number of department stores and luxury boutiques worldwide. They have a strong presence in many countries like the US, UK, Italy, France, China, Japan, Russia and many others. They also have a web store that ships internationally.

Ambassadors of the brand

Alexander McQueen does not have official ambassadors as such. However, the brand is often worn by celebrities and other high-profile individuals, and has a number of famous fans. Some of the actors, musicians, models, and other famous people who have been spotted wearing Alexander McQueen include Lady Gaga, Rihanna, Kate Middleton, Sarah Jessica Parker, and many others. Additionally, the brand collaborates with various artists and photographers to create campaigns and looks for their shows and events.

Sub-brands

Alexander McQueen has a few sub-brands under its name. The main sub-brand is McQ, which was launched in 2006 as a diffusion line of Alexander McQueen, aimed at a younger and more casual market. McQ collections include both men’s and women’s clothing, as well as accessories such as shoes, bags, and jewelry. It is considered to be a more accessible and affordable line compared to the main Alexander McQueen collections. Another sub-brand is McQ Alexander McQueen Eyewear, which is a collection of sunglasses and eyeglasses. Alexander McQueen also has a bridal sub-brand, Alexander McQueen Bridal, which offers a range of bridal gowns and accessories.

Additionally, Alexander McQueen has a fragrance sub-brand, Alexander McQueen Parfums, which includes a range of perfumes and colognes, and a home sub-brand, Alexander McQueen Home, which offers a range of luxury home decor and accessories.

McQ

McQ is a sub-brand of Alexander McQueen, which was launched in 2006. It is a diffusion line of the main Alexander McQueen brand, aimed at a younger and more casual market. McQ collections include both men’s and women’s clothing, as well as accessories such as shoes, bags, and jewelry. The brand’s aesthetic is still quite edgy and bold, but it is considered to be more accessible and affordable compared to the main Alexander McQueen collections. McQ collections are designed to appeal to a wider range of customers, with a focus on streetwear, denim, and sportswear. It also has a strong emphasis on bold graphic prints and casual styles.

The brand is positioned as a more accessible and affordable alternative to the luxury fashion offered by Alexander McQueen. McQ is sold through a network of McQ standalone stores, department stores, and online retailers worldwide. The brand has its own e-commerce website and social media channels, which are dedicated to McQ, separate from the main Alexander McQueen brand.

Alexander McQueen Eyewear

Alexander McQueen Eyewear is a sub-brand of Alexander McQueen, which specializes in creating high-end sunglasses and eyeglasses. The brand’s eyewear collections are known for their bold, avant-garde designs, which are often inspired by the main Alexander McQueen collections.

The brand’s eyewear collections feature a range of styles, including oversized frames, cat-eye shapes, and unique embellishments such as studs and embroidery. Alexander McQueen Eyewear is made using high-quality materials, including acetate, metal, and leather. The frames are handcrafted in Italy, known for its eyewear manufacturing tradition.

The eyewear collections are produced by Safilo, a leading eyewear manufacturer. The brand’s eyewear collections are sold at Alexander McQueen boutiques and high-end department stores and opticians worldwide, as well as on the brand’s website. They are considered as a luxury product and are priced accordingly. Alexander McQueen Eyewear is continuously updating its collections, launching new designs each season.

The brand also has a strong presence in the fashion industry, with its eyewear being worn by models on the runway and celebrities on the red carpet.

Alexander McQueen Bridal

Alexander McQueen Bridal is a sub-brand of Alexander McQueen, which specializes in creating luxury bridal gowns and accessories. The brand’s bridal collections are known for their intricate designs, luxurious fabrics and unique details.

The brand’s bridal collections feature a range of styles, including classic, vintage-inspired, and contemporary gowns. The brand’s bridal collections are made using high-quality materials, including silk, lace, and organza. The dresses are handcrafted in the brand’s ateliers in London and Paris, known for its tailoring and craftsmanship.

The bridal collections are produced under the direction of Sarah Burton, who became the Creative Director of Alexander McQueen after the death of the founder. Alexander McQueen Bridal collections are sold at Alexander McQueen boutiques and high-end bridal salons worldwide, as well as on the brand’s website. They are considered as a luxury product and are priced accordingly.

Alexander McQueen Bridal collections are continuously updated, launching new designs each season. The brand has a strong presence in the bridal fashion industry, with its gowns being worn by many high-profile brides, celebrities and members of royalty.

Awards

Alexander McQueen brand has received multiple awards and accolades throughout its history. The brand is known for its innovative and avant-garde designs and its intricate tailoring, and has been recognized for its contributions to the fashion industry. The late founder Alexander McQueen himself, won multiple awards throughout his career, including four British Designer of the Year awards and two International Designer of the Year awards.

Alexander McQueen brand also has been awarded several awards like the ANDAM Fashion award, Business of Fashion BoF 500, and more. The brand has also been honored with exhibitions in prestigious museums such as the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London, among others.

Participation in fashion weeks

Alexander McQueen participates in fashion weeks around the world. The brand presents its collections during both men’s and women’s fashion weeks in London, Paris, and Milan. McQueen has been a regular participant in London Fashion Week, where it has presented its men’s and women’s collections. The brand is known for its elaborate and highly choreographed runway shows, which often include elaborate sets, costumes, and special effects. The shows are considered as one of the most anticipated and highly-regarded events in the fashion industry and are attended by top editors, buyers, and celebrities.

Alexander McQueen also participates in Paris fashion week where it presents its Haute Couture collection, which are made-to-measure clothing and are the highest level of craftsmanship in the fashion industry.